Touchpoint flies to Paris for the SIAL, the International Salon of food and agri-food innovation worldwide

Also this year, as a tradition, Touchpoint will fly to Paris for a multifunctional (and multisensorial) experience connected with food and beverage. For more than 50 years, the French capital is the house of SIAL, the biggest food innovation fair all over the world that, every two years, hosts suppliers, producers and lovers of food and beverage from different sides of the planet.

SIAL doors will open the 15th of October 2022 for 5 days where visitors can travel among the world’s flavors. Taking part at this fair means, for the workers in this sector, an event that you can’t miss for the range of opportunities that it can offer, especially after the covid-restrictions activated during the last years. This year, in fact there will be more than 7000 stand again, the 10% of them from Italy.

Perché il SIAL è importante per Touchpoint

For Touchpoint SIAL is an appointment rich of stimuli, in the five days in programme the team will meet their collaborators from different countries, reinforcing the current relationships and creating new ones. Most of Touchpoint’s collaborators, and other players, choose to use the SIAL notoriety to present and launch new products on the market.   

SIAL also represents the perfect occasion for Touchpoint to exchange ideas with competitors in a constructive way. This face stage is fundamental for those who work in this area and the constant innovation is the lifeblood in order to maintain today’s market active, following the trend of the moment.

The success of this event is tangible through the participant’s declarations from the other editions.The majority of them admitted that their sales had grown in the six months following the fair that, in addition to the contacts created, represents a good place to start.