The pizza bases are the revelation product of 2022. The Touchpoint case
Time to take stock for Touchpoint which in 2022 has seen an exponential growth in the export of pizza bases. It is with this product that we open a dedicated sector regarding the successes of our business, that will analyze a different case history in each article. Where does all this success come from?
The success of a product lies above all in the raw materials and their processing. For pizza bases selection of ingredients, and quality controls, are the first steps to analyze. Also leavening and cooking are crucial, because they assure that the product is ready for packaging in a protective atmosphere and that preserves the same quality during all the transport phase. With this packaging method, where the area inside the casing is replaced with food nitrogen, it is possible to keep pizza bases in the fridge without the need to put them in the freezer.
Taking the same period of time relative to two different years, the year 2021 and this year, it is possible to notice a remarkable rise in the sales of pizza bases. The international market records astonishing figures, they had particularly appreciated one of the classic Made in Italy products worldwide.
The boom in sales, on average +77%, derives precisely from authenticity that this product transmits, packaged in a transparent wrapper that allows you to verify the freshness of the dough inside. What is sold, together with the goods, is the experience that directly involves the final customer, that is called to flavor the base and cook it in the oven at home for a few minutes.
The way they interact makes these products, at the customer’s eyes, more handcrafted for their versatility, a peculiarity that no one other pre-cooked product would be able to guarantee. Playing an important role is the possibility of enriching these bases with fresh ingredients that each individual customer can choose according to their tastes, conscious that the final result will be the same as the Italian pizzas.
Pizza bases are a product adaptable for every palate. A classic dish that hopes to continue to grow more, despite the sales numbers already placing it at the top of the charts.